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We founded the Kind of OK Company on a simple truth: you don't have to be perfect to make a profound difference. Sometimes, all we can manage is being Kind of OK, and that’s perfectly fine. This company exists to prove that the small, consistent actions of many people, through accessible activism and community-led impact, can be the most powerful force for good, especially in promoting mental health awareness.

Social Responsibility: Our Mission

Mental Health First

Community-Led Impact

Community-Led Impact

Our name is our pledge. We raise mental health awareness, normalize conversations around well-being, and foster a supportive community where everyone feels seen. We are a platform for the next generation of conscious consumers, showcasing that accessible activism can lead to community-led impact, proving that change is achievable, one purchase at a time.

Community-Led Impact

Community-Led Impact

Community-Led Impact

We are fiercely dedicated to accessible activism and social responsibility. With every new product drop, we set a clear impact target, empowering our community to take part in community-led impact. Together, we nominate and choose the local organizations that receive the funds, all while promoting mental health awareness.

Investing in Local

Community-Led Impact

Accessible Activism

We believe the economic health of our community starts with its makers, fostering accessible activism that encourages community-led impact. That’s why every product is sourced from local businesses, ensuring quality, sustainability, and that wealth stays right where it's created, all while promoting mental health awareness.

Accessible Activism

Education & Empowerment

Accessible Activism

We believe that accessible activism shouldn't be reserved for the powerful or perfect. Our platform champions everyday, 'kind of ok' activism, fostering community-led impact. Nominating a cause, sharing a resource, or starting a conversation are all small but powerful acts that contribute to massive collective change, including promoting mental health awareness.

Radical Transparency

Education & Empowerment

Education & Empowerment

We're on this journey with you, engaging in accessible activism rather than speaking down from a pedestal. "Kind of Ok" reflects our honesty about the process of community-led impact. We'll openly share our impact targets, our challenges, and our progress, all while promoting mental health awareness. We believe trust is built by showing our work—flaws and all.

Education & Empowerment

Education & Empowerment

Education & Empowerment

Our 'Mental Health First' pledge is an active commitment to accessible activism. We are more than just a slogan; we are a resource for mental health awareness. Through our Community Hub and partnerships, we strive to foster community-led impact by providing accessible education, sharing real stories, and empowering our community with the tools to support their own well-being and that of others.


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