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Building a Kinder World Through Creativity, Connection & Small Acts of Good

Let's be radically transparent. The "Kind of OK Company" isn't a faceless corporation with a big executive board. We're a human-sized company, founded by a small team with a simple, powerful idea. But the truth is, our "team" is much, much bigger than that. It's a collective that embodies the belief that it is okay to be not okay. It includes our founders, the local makers we partner with, and every single community member who nominates a cause or shares our mission. Together, we are a team focused on social impact, built on the conviction that small, imperfect actions can build a better world.

The Founders

Andrew, Chief "Kind of OK" Officer

Andrew, Chief "Kind of OK" Officer

Andrew, Chief "Kind of OK" Officer

Hi, I'm Andrew. I founded the Kind of OK Company to combat a feeling I know well: 'big picture' paralysis. It's that sense of being so overwhelmed by the world's problems that you do nothing, believing your individual actions don't matter. It is okay to be not okay, but I was tired of that feeling, so I started this company to choose a th

Hi, I'm Andrew. I founded the Kind of OK Company to combat a feeling I know well: 'big picture' paralysis. It's that sense of being so overwhelmed by the world's problems that you do nothing, believing your individual actions don't matter. It is okay to be not okay, but I was tired of that feeling, so I started this company to choose a third option: doing something. My goal is to build a platform that turns our 'kind of ok' days into real, measurable social impact—investing in our local makers and letting our community direct our impact. I'm so glad you're here.

Diana, Chief Design Officer

Andrew, Chief "Kind of OK" Officer

Andrew, Chief "Kind of OK" Officer

Hi, I'm Diana. I believe mental health has been invisible (or not visible enough) for far too long. It is okay to be not okay, and my job is to translate the 'kind of ok' philosophy into the products we create at the Kind of OK Company. I work closely with our local partners to ensure that every item we offer is high-quality, ethically so

Hi, I'm Diana. I believe mental health has been invisible (or not visible enough) for far too long. It is okay to be not okay, and my job is to translate the 'kind of ok' philosophy into the products we create at the Kind of OK Company. I work closely with our local partners to ensure that every item we offer is high-quality, ethically sourced, and serves as a gentle reminder that you're in a good place. For me, design starts with the people who use and wear the things! I'm here to help design a brand that feels like a community, making a positive social impact.

Our Extended Team (Powered by the Community)

Our Local Partners

Our Community (You!)

Our Community (You!)

Hi, I'm Andrew. I founded the Kind of OK Company to combat a feeling I know well: 'big picture' paralysis. It's that sense of being so overwhelmed by the world's problems that you do nothing, believing your individual actions don't matter. It is okay to be not okay, but I was tired of that feeling, so I started this company to choose a th

Hi, I'm Andrew. I founded the Kind of OK Company to combat a feeling I know well: 'big picture' paralysis. It's that sense of being so overwhelmed by the world's problems that you do nothing, believing your individual actions don't matter. It is okay to be not okay, but I was tired of that feeling, so I started this company to choose a third option: doing something. My goal is to build a platform that turns our 'kind of ok' days into real, measurable social impact—investing in our local makers and letting our community direct our impact. I'm so glad you're here.

Our Community (You!)

Our Community (You!)

Our Community (You!)

Hi, I'm Diana. I believe mental health has been invisible (or not visible enough) for far too long. It is okay to be not okay, and my job is to translate the 'kind of ok' philosophy into the products we create at the Kind of OK Company. I work closely with our local partners to ensure that every item we offer is high-quality, ethically so

Hi, I'm Diana. I believe mental health has been invisible (or not visible enough) for far too long. It is okay to be not okay, and my job is to translate the 'kind of ok' philosophy into the products we create at the Kind of OK Company. I work closely with our local partners to ensure that every item we offer is high-quality, ethically sourced, and serves as a gentle reminder that you're in a good place. For me, design starts with the people who use and wear the things! I'm here to help design a brand that feels like a community, making a positive social impact.

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